Dickies History
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June 24, 2016 – From Dickies’ inception in Fort Worth in 1922 as a humble denim overalls manufacturer through today, where Dickies is known as the world’s leading performance workwear brand, there are hundreds of advertisements in our archives and this week, we further our exploration by diving deep into the 1950s.

During this era, rugged Texas oilmen introduced the now famous Dickies matching work sets to the oil fields of the Middle East, solidifying Dickies as a trusted international workwear brand. Back at home, Dickies advertising increased dramatically as the brand is proudly sold in all 48 states (before Alaska and Hawaii were incorporated), beginning with an ad in Life magazine noting:

“Dickies make a good man on any job look even better.”

Photo Gallery

  • Dickies Vintage
  • Dickies Vintage
  • Dickies Vintage
  • Dickies Vintage
  • Dickies Vintage

 

 

Shop Classics

Still rugged, comfortable and updated for today’s fits.