Dickies History
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August 5, 2016 – Getting back to Dickies’ roots, the 1970s saw a returned focus on denim, with flare and four patch pocket jeans on the top of the trend list. This decade also marked the introduction of Dickies best-selling utility jean - where comfort and fit meet rugged durability. Mid-way through the decade in 1975, Dickies introduced their 100% satisfaction guarantee. A promise that still stands today, over 40 years later.

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Dickies workwear – engineered to last.