BOWMANVILLE, ON- October
12, 2007: Williamson-Dickie Canada Co. and Mosport International Raceway announced
an agreement that will see the leading global workwear brand sponsor NASCAR Canadian
Tire Series races at Canada's largest motorsports facility through 2009. In addition
to continuing as the title sponsor of the Dickies 200, that will run as part of
the Father's Day weekend at the 4-kilometre road course, Dickies becomes an associate
sponsor of the NASCAR Canadian Tire Series event at Canada's fastest half-mile oval,
Mosport Speedway, later next summer.
"We are excited to build on a strong relationship with Mosport that will continue
to allow us to bring live NASCAR Canadian Tire Series racing to fans in the GTA
and throughout Ontario," said Bill McFarlane, Vice-President, Marketing and Operations,
Williamson-Dickie Canada Co. "Through our recent agreement to sponsor Series driver
Dave Whitlock's #39 Dickies Dodge Charger for an additional two years and this new
Mosport agreement, we are committed to growing fan interest in NASCAR in Canada,"
he said.
Dickies has been involved for over six years with NASCAR in the U.S., including
the past three years with the Dickies 500. The Dickies 500 Nextel Cup race is scheduled
to run in Fort Worth, Texas on November 4th.
"We are really pleased to welcome Dickies back as a marketing partner and sponsor
at Mosport because they will help us promote the Series and let fans in the GTA
know that they can see great live NASCAR-style racing close to home," said Myles
Brandt, President and General Manager of Mosport International Raceway.
"Through their two-year commitment, Dickies has demonstrated their confidence in
Mosport's ability to stage first-rate events and to help them grow their business
through motorsports marketing. They are an enthusiastic partner and we're looking
forward to working with them on promoting these two events," said Brandt.
Williamson-Dickie Canada Co. is a subsidiary of Williamson-Dickie
Manufacturing Company of Fort Worth, Texas. Williamson-Dickie operates through subsidiaries
in North America, Canada and Europe as well as exclusive distributorship around
the world. Their Canadian headquarters is in Mississauga, Ontario, with a manufacturing
plant located in Hanover, Ontario.
Mosport International Raceway has been Canada's Home of Motorsports since 1961 and
is the GTA's only permanent motorsports facility. The 750 acre, multi-purpose complex
includes the world-famous 4-km road course, a 2.4 km racer and driver training facility
with skid pad, a 1.4 km kart circuit and Canada's fastest half-mile paved oval.
The four circuits play host to more than 400 events a year.
