Dickies Launches Innovation in Performance and Comfort with Introduction of New Work Shirt in Partnership with Milliken
Iconic Dickies Work Shirt Redesigned with Advanced Milliken Fabric to Create a New Level in Performance Workwear
FORT WORTH, TEXAS (August 13, 2015) – Williamson-Dickie Mfg. Co., the world’s leading provider of performance workwear, and Milliken & Company, a global innovation company with customengineered textile capabilities, have collaborated under Williamson-Dickie Mfg. Co.’s flagship Dickies brand to produce an improved performance work shirt for today’s modern worker.
The new work shirt employs Milliken & Company’s innovative textile technology to deliver enhanced lightweight, moisture-wicking and soil-release properties with the addition of stretch. Most importantly, the groundbreaking fabric technology delivers an 80 percent increase in breathability. The “next generation” work shirt provides unprecedented comfort and mobility while maintaining the durability and style of a classic Dickies work shirt.
The new Dickies work shirt is available in long and short sleeve, and in colors black, dark navy, charcoal and desert sand. The shirt is available for purchase now on Dickies’ website, Amazon.com, Sears and other workwear retailers nationwide.
These improvements were the result of a long-term project and partnership between Dickies and Milliken & Company, which have collaborated for more than 17 years to provide industry-leading work apparel to consumers. Both companies are invested in creating advanced products with the customer’s best end use and comfort in mind.
The pioneering improvements to the classic work shirt speak to Dickies’ commitment to its core consumer. “Dickies’ process of product innovation has us continually attuned to the market, where consumer insights are a driving force behind all product development,” said Brian Sheedy, vice president of merchandising and design, Williamson-Dickie Mfg. Co. “Our ongoing collaboration with Milliken to drive continuous innovation allows us to employ the latest fabric technologies across multiple segments of our business to enhance features and benefits, furthering consumer satisfaction, both on and off the job .”
Eric Mossbrook, Milliken & Company market director for workwear fabrics, noted the importance of the nearly two-decade relationship: “Our valued partnership with Dickies has produced customer-centric improvements in workwear fabrics for a variety of end use uniforms. We find the resulting products continue to exceed the quality, comfort and performance demands of our customers.”
About Milliken & Company
For 150 years, Milliken & Company has been innovating with the purpose to explore, discover and create ways to enhance people’s lives. Our community of innovators has developed one of the larger collections of United States patents held by a private U.S. company. With expertise across a breadth of disciplines, including specialty chemical, floor covering and performance materials, we work around the world every day to add true value to people’s lives, improve health and safety, and help make this world more sustainable. For more information, visit www.milliken.com and join us on Twitter and Facebook.
About Williamson-Dickie Mfg. Co.
Williamson-Dickie Mfg. Co. is the world’s leading provider of authentic work apparel, specializing in innovative performance workwear since 1922. The company offers premium quality products at an unmatched value across a vast assortment of apparel, footwear and licensed goods in more than 100 countries. Williamson-Dickie operates through wholly-owned affiliates in the United States, Canada, Mexico, Europe, China, Japan and the Middle East ; exclusive licensees and distributors in South America, Africa and the Asia Pacific region; and under the Dickies®, Workrite®, Kodiak®, Terra®, Walls®, Big Smith®, 10X®, Liberty® and Duxbak® brands. For more information, visit www.williamsondickie.com.