Wednesday, May 14, 2008
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BRAND PROTECTION

If you think you’ve seen counterfeit Dickies brand merchandise, please call 800-336-7201, ext. 5117.

Authenticity Statement

Authentic Dickies brand merchandise is available only through authorized licensees, distributors and retailers. The only way to know you are getting the authentic Dickies brand fit, features, quality and guarantee is to purchase only authentic Dickies brand merchandise. The only way to get the authentic Dickies brand is by shopping with one of our hundreds of authorized retailers, ordering through our catalog or shopping our company website or company retail stores. Authentic Dickies brand merchandise is not sold by street vendors. To identify authorized retailers go to www.dickies.com/web/locator/default.asp or call 800-336-7201, ext. 5117. Our authorized domestic and international distributors and licensees can be found at www.dickies.com/web/licensee.asp.

Although we make a wide assortment of Dickies branded merchandise that includes jeans, outerwear, school uniforms, hunting apparel, sports shirts, kids wear, medical scrubs, chef’s wear, juniors fashion apparel, hats, socks, underwear, boots, gloves, belts and other leather goods, eyewear, backpacks and bags, our signature products that are most likely to be counterfeited are cotton and blended twill pants, shorts and shirts.

Since its beginnings in Fort Worth, Texas in 1922, Williamson-Dickie has grown from a humble manufacturer of bib overalls into a global brand powerhouse, offering sturdy head-to-toe clothing options for hardworking men and women of all ages, professions, regions and interests. However, as we continue to produce top quality workwear, counterfeiters are making cheap knockoffs that are often mistaken for the real deal.

Although our garments have many innovative features and our workwear is known worldwide for its distinctive “look and feel,” these are not characteristics that will help the average person identify counterfeits. If you have questions or concerns, or have items you would like to authenticate, you can call us toll free from the United States at 800-336-7201, ext. 5117. From outside the U.S., you can call us direct at 817-810-5117. From anywhere, you can email us, too. Just drop us a note at TrademarkLori@dickies.com.

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