Dickies® and CORDURA® Brand Collaborate on Military-Grade Fiber Collection
The Dickies Pro™ next generation of extreme-weather workwear launches at Outdoor Retailer’s 2017 Winter Show
FORT WORTH, TEXAS (January 10, 2017) – Dickies®, the world’s leading performance workwear brand, and INVISTA’s CORDURA® brand, a leader in durable, long-lasting fabrics, have teamed up to create the Dickies Pro™ with CORDURA® military-grade fiber technology collection. Crafted specifically for the skilled tradesman working in severe weather conditions, Dickies Pro™ with CORDURA® fabric is lightweight, durable and six times more abrasion resistant*.
Dickies Pro™ with CORDURA® fabric collection includes the following garments:
- The Field Coat is built with multiple pockets including tech-friendly components and square quilted Thinsulate™ DWR (durable water repellent) insulation for lightweight warmth to cut through the most bitter wind and rain.
- The Bomber Jacket features military-inspired interior camouflage print, a removable insulated hood, a headphone stabilizer bungee, adjustable tab cuffs, and reflective accents to dial up visibility.
- The Ripstop Pant is designed to withstand gale-force winds with reinforced stress points for added durability, FLEX fabric (2 percent spandex) for exceptional mobility, cargo pockets designed for specific tools and double knees to accommodate kneepads.
The collection is built with the latest in fabric and apparel technology to help it stand up to the most challenging weather conditions. The CORDURA® military-grade component is INVISTA’s patent-pending T420HT fiber and cotton-rich ripstop fabric that combine to form the latest-generation CORDURA® NYCO (nylon/cotton) fabric technology. CORDURA® NYCO fabric provides innovative performance, lightweight comfort, and exceptional abrasion resistance. With the further addition of FLEX (2 percent spandex), the collection notably features a special tri-blend construction. As two proven brands in the workwear arena, Dickies® and the CORDURA® brand have a combined 145 years of innovation, and are synonymous with durability, functionality and performance.
“We know that our extreme weather workers can face some of the harshest challenges on the jobsite, from severe cold to high winds, to rain – often times all three at high elevations,” said Brian Sheedy, SVP Merchandising & Design, Williamson-Dickie Mfg. Co. “We designed this collection with CORDURA® fiber technology in order to redefine the ultimate extreme-weather workwear to meet the reality of our workers’ environmental demands.”
“The heritage of the CORDURA® brand dates back half a century when we first began developing fibers and fabrics for the military,” said Cindy McNaull, global brand and marketing director for CORDURA® brand. “These battle-proven technologies have since evolved to bring military-grade durability, abrasion resistance and strength to other rough and rugged industries like workwear. We are excited to collaborate with Dickies® as it debuts the first workwear collection with our latest generation nylon 6,6 CORDURA® T420HT fiber technology.”
Outdoor Retailer Winter Show attendees and media can preview Dickies Pro™ with CORDURA® fabric collection at booths #10043 (Dickies®) and #39213 (CORDURA® brand) in Salt Lake City, Jan. 10-12, 2017. Dickies Pro™ with CORDURA® fabric workwear collection will be available for purchase in Fall 2017 on www.Dickies.com.
About CORDURA® brand
INVISTA’s CORDURA® brand essence celebrates individual durability: As Long As The World Is Full Of Durable People, We’ll Keep Making Durable Fabrics™. Known for its resistance to abrasions, tears and scuffs, CORDURA® fabric is a primary ingredient in many of the world’s leading high-performance gear and apparel products ranging from luggage, upholstery and backpacks to footwear, military equipment, tactical wear, workwear and performance apparel. The CORDURA® brand is a registered trademark of INVISTA, one of the world’s largest integrated polymer, intermediates and fibers businesses. To distinguish the CORDURA® brand, the word “CORDURA®” must be spelled out in all caps in and used with an ®, and it must be followed by the word “brand” or “fabric.”
INVISTA is one of the world’s largest integrated producers of polymers and fibers, primarily for nylon, spandex and polyester applications, a business presence in over 20 countries, INVISTA’s global businesses deliver exceptional value for their customers through technology innovations, market insights and a powerful portfolio of global trademarks including: ADI-PURE®, ANTRON®, AVORA®, C12™, COMFOREL®, COOLMAX®, CORDURA®, CORFREE®, DACRON®, DBE®, DYTEK®, FRESHFX™, LYCRA®, PERFORMA™, POLARGUARD®, POLYSHIELD®, POLYCLEAR®, SOLARMAX®, STAINMASTER®, SUPPLEX®, SUPRIVA®, TACTEL®, TACTESSE®, TERATE®, TERATHANE® and THERMOLITE®. More information on INVISTA can be found at www.INVISTA.com.
About The Dickies® Brand
Dickies®, the world’s leading performance workwear brand, has provided workers with durable, functional and comfortable workwear since 1922, pioneering such iconic styles as the 874® work pant. As the flagship brand of Williamson-Dickie Mfg. Co., the Dickies® brand portfolio continues to evolve and today includes modern apparel, footwear and accessories for men, women and kids. The brand’s range of products is available in more than 100 countries, allowing individuals around the world to experience the performance of Dickies®. For more information, visit www.dickies.com or follow the brand on Facebook, Instagram and Twitter
About Williamson-Dickie Mfg. Co.
Williamson-Dickie Mfg. Co. is the world’s leading provider of professional grade performance workwear - designing, manufacturing and delivering innovative work apparel for generations. Based in Fort Worth, Texas, the company’s collection of brands offers superior quality products at an unmatched value across an assortment of apparel, footwear and accessories in more than 100 countries, spanning six continents. Williamson-Dickie employs over 7,000 individuals worldwide and its products are sold through a network of owned retail stores, franchisees, volume retailers, department stores, independent stores and online sites under the Dickies®, Workrite®, Kodiak®, Terra®, Walls®, Big Smith®, 10X®, Liberty® and Duxbak® brands. For more information, visit www.williamsondickie.com.